DIGITAL MARKETING / PAID MEDIA
A useful campaign starts with the customers you want, a clear offer and somewhere good to send them. I plan and manage Google and Meta advertising around those priorities, with an agreed budget.
Let’s talk about your marketing
For a suitable business, Google search campaigns can help reach people already looking for what you do. I review the services, locations and enquiries you want before choosing campaign priorities.
Facebook and Instagram campaigns can introduce your business, show your work or promote a timely offer. The message and creative should help the right customer understand why it matters to them.
Where suitable tracking is available, I’ll review enquiries and campaign performance alongside your feedback on booked work. Remarketing may form part of the plan where audience size, platform requirements and consent arrangements support it.
Before spending on ads, we need to know what a useful enquiry looks like. Which service are we promoting? Where should the customer be? Do you have capacity to do the work? What happens when they call or complete the form? Those answers shape the message, destination page and campaign priorities. A narrow campaign for a suitable service can be a better starting point than trying to advertise everything across several platforms on a small budget.
An ad can attract attention, but the next page still has work to do. I review whether it explains the advertised service, answers the obvious questions and makes the next step clear. Website improvements may be worth prioritising before increasing spend. We also look at the enquiry route and available tracking. If phone calls are important, your feedback on those calls helps. If bookings happen later, connecting enquiries to completed work gives us a more useful picture than clicks alone.
We agree on the advertising budget separately from the marketing fee. The proposal sets out which campaigns I will manage and how much work the plan covers. Larger or more involved campaigns may need a broader scope, which is discussed before it begins. After launch, I review the available performance information and make changes within the agreed priorities. Your input on lead quality helps guide those decisions. If the campaign is attracting the wrong work, that is something to investigate, not a result to celebrate.
ONE PLAN. THE RIGHT PRIORITIES.
Every plan draws on the same services. The difference is how much work happens each month, and how fast we move through your priorities.
We agree on the priorities and what can realistically be completed each month. Larger projects can be spread across several months or moved forward faster with a larger plan.
Month-to-month, with no minimum term. Advertising spend is additional. Managed AI assistance is a separate service.
This service is available across all marketing plans. We work with you to choose how it fits alongside your other priorities, with the amount of work each month matched to your plan.
See how the marketing plans work →That depends on the service, location, competition and what a customer is worth to your business. We will assess whether a sensible test is possible within the budget you are comfortable with.
No. It is separate from the management work covered by your plan. Both the campaign scope and advertising budget are agreed upfront.
No. Results depend on the market, offer, website, follow-up and other factors. We will define what a good enquiry looks like and review the evidence together.
Tell me about your business, the work you want more of and what’s getting in the way.
